MIDI: A treatment regimen for controlling pigmentation to achieve an even skin tone
Why do age spots appear?
There are several main causes of pigmentation spots and uneven skin tone: hormonal changes (e.g., during pregnancy), harmful sun exposure, and failure to properly protect the skin, which stimulates melanin production. Pigmentation often appears after acne breakouts if there is a natural tendency for the skin to produce increased amounts of melanin, which is precisely what determines the number and intensity of pigment spots that appear on the skin’s surface.
The solution we propose
This set includes products designed to reduce pigmentation. The products in this set cover the entire skincare routine—from gentle cleansing to lightening pigmentation and preventing the reappearance of dark spots. Each product is formulated based on scientific research and essential skincare needs to maximize effectiveness in reducing pigmentation issues.
You can find a detailed product description and instructions in the "Description" section below.
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Simona K. - Head of product developmentDescription
The products in this set form a 3-step skincare routine that includes cleansing, moisturizing, correcting pigmentation, and protecting against future pigmentation.
Skincare steps:
- Exfoliation and gentle skin scrubbing to prepare the skin for the application of the active serum (Gentle Azelaic Acid Cleanser).
- An effective solution for skin problems using a targeted serum (Niacinamide+)
- Moisturizing and protection from harmful UV rays (Color-adapting BB cream).
The set includes:
- GENTLE AZELAIC ACID CLEANSER
This gently exfoliating cleanser with azelaic acid promotes skin cell regeneration, evens out skin texture and tone, and brightens the skin, preparing it for the absorption of other products. Using an acid cleanser is a crucial step that enhances the absorption of subsequent products into the skin and improves the effectiveness of the results.
- NIACINAMIDE+ serum
This multifunctional serum with niacinamide (vitamin B3) improves skin texture and tone, evening out and brightening the complexion. The hyaluronic acid in the serum helps protect the skin from drying out, while moisturizing and softening it. Regular use of niacinamide products inhibits melanin production, which contributes to the appearance of dark spots. The serum’s effectiveness has been confirmed by dermatological studies.
- COLOR ADAPTING BB
This moisturizing BB cream, designed to protect the skin from harmful sun rays (SPF 30) and even out skin tone, provides a light and natural coverage and helps maintain moisture balance. This product blends gently with your skin tone and helps achieve a more even complexion.
Function & Use
GENTLE AZELAIC ACID CLEANSER 200ml Directions for use: Apply the desired amount of cleanser to dry skin and massage for about 30 seconds. Rinse thoroughly with water. Use once a week as a skin-brightening mask: apply a thin layer of cleanser to clean skin for 3–5 minutes, then rinse thoroughly with water. This product is not suitable for removing makeup. Note: A slight tingling sensation may occur. Avoid contact with the eyes. Keep out of reach of children. When using acid-enriched products, we recommend using products with SPF protection. If you experience irritation, discontinue use. Keep out of reach of children. Not recommended for children under 12 years of age. Do not use if you are sensitive to any of the ingredients. May contain azelaic acid crystals. NIACINAMIDE+ 30ml Usage: Apply a few drops of the serum to clean skin on the face and neck. If you feel tightness after applying to dry skin, use a smaller amount of the product or apply to damp skin. Wait until the product is absorbed. Suitable for use in the morning and/or evening. Can be used around the eye area; avoid contact with the eyes. Apply cream after the serum as needed. Do not use the product if you are sensitive to any of the ingredients. COLOR ADAPTING BB 40ml Usage: Apply a coin-sized amount evenly to the skin of your face and massage until the cream blends seamlessly with your skin tone. For lighter coverage, you can use a sponge or brush. The product can be used as the final step after applying serum or cream. It can also be used in place of your regular day cream, as its formula is designed to maintain skin moisture and protect against UV rays.
Ingredients
GENTLE AZELAIC ACID CLEANSER 200ml
Aqua, Glycerine, Azelaic Acid, Gluconolactone, Disodium Cocoamphodiacetate, Glycolic Acid, Sodium Hydroxide, Xanthan Gum, Allantoin, Maltol, Polyquaternium-80.
NIACINAMIDE+ 30ml
Aqua, Glycerin, Niacinamide, Pentylene Glycol, Sodium Hyaluronate, Sodium Benzoate, Caffeoyl Tripeptide-1, Potassium Sorbate, Citric Acid, Didecyldimonium Chloride, 1,2-Hexanediol.
COLOR ADAPTING BB ingredients (light)
- Aqua, Titanium Dioxide, Hydrogenated Polydecene, Caprylic/Capric Triglyceride, Glyceryl Stearate SE, Potassium Cetyl Phosphate, Pentylene Glycol, Polyhydroxystearic Acid, Glycerin, Maltol, Panthenol, Propylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Stearic Acid, Disteardimonium Hectorite, Alumina, Propylene Carbonate, Sodium Hyaluronate, Polyquaternium-80, Sodium Hydroxide, Chlorphenesin, CI 77491, CI 77492, CI 77499 (Medium)- Aqua,Titanium Dioxide, Hydrogenated Polydecene, Caprylic/Capric Triglyceride, Glyceryl Stearate SE, Potassium Cetyl Phosphate, Pentylene Glycol, Panthenol, CI 77492, Polyhydroxystearic Acid, Glycerin, Maltol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Stearic Acid, Propylene Glycol, Alumina, Disteardimonium Hectorite, Sodium Hyaluronate, Propylene Carbonate, Polyquaternium-80, Sodium Hydroxide, Chlorphenesin, Citric Acid, CI 77491, CI 77499
Dry skin
Lightened pigmentation
Smoother skin texture
UV protection
The set consists of
Acidic cleanser that exfoliates the skin GENTLE AZELAIC ACID CLEANSER 200 ml
Serum that evens out skin tone and texture NIACINAMIDE+ 30 ml
Skin-tone-evening cream with UV protection COLOR ADAPTING BB 40ml
"This boutique brand harnesses the power of science in skincare in a way accessible to everybody — and easy to understand."
Consumer and instrumental studies
Instrumental testing is a crucial step in the development process of cosmetic products. It provides objective data on a product’s efficacy, safety, and quality. These tests deliver value to consumers through in-depth scientific analysis.
Instrumental examinations
GENTLE AZELAIC ACID CLEANSER 19% reduction in skin oil production in 4 weeks 10% reduction in skin pigmentation Fewer enlarged pores (13% fewer pores) 13% reduction in skin redness —NIACINAMIDE+ serum 18% reduction in sebum production in 4 weeks 74% increase in skin hydration in 1 hour 23% reduction in pore visibility in 4 weeks
User experience research
GENTLE AZELAIC ACID CLEANSER 78% of users say the cleanser deeply cleanses pores 78% of users say the cleanser removes dead skin cells 68% of users say the cleanser helps treat/control acne —NIACINAMIDE+ serum 59% of users say the serum helps visually reduce pores 62% of users say the serum helps reduce pigmentation 94% of users say that serum helps maintain optimal moisture balance 76% of respondents say that serum helps even out skin texture
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